Dr. Marlene Jensen has been a pricing specialist since 1991. This includes:
* CEO of Pricing Strategy Associates (22 years), where she helped large and very small companies, * Professor -- Behavioral Pricing -- for 15 years, * Researcher -- 32 studies conducted on pricing strategy, * Author -- four books on pricing strategy

Today she is the founder of the Pricing Psychology Institute, which offers books and video courses on pricing strategy.

Jensen has a B.A. in psychology and a doctorate in marketing. Her dissertation was on pricing new products. For fun she helps entrepreneurs by volunteering with SCORE and kayaking with her two dogs.