Do you wonder what it really takes to be successful in business?
Do you crave serious answers, as opposed to the tired old suggestions offered by so many mainstream management books?
Do you long for real-world advice and guidance that will set you up for long-term success?
What if these things can be found in an unlikely place — your very own imagination?
Maybe the answers you seek aren't so serious after all. Perhaps the real world isn't as relevant as you thought.
Join Dr. Guff Meister, I.S.G, President and CEO of the pseudo-bona fide corporation Crock, Inc., on an irreverent (and occasionally accurate) exploration of the components required for success in business… a journey that traverses the void from reality to imagination.
Be warned: many of the fake Doctor's views may run askew to reality. His advice — though thought-provoking — might, at times, be less than veracious.
His arguments against conventional wisdom walk a fine line between convincing and ludicrous.
In saying that, his hare-brained guidance will still provoke consideration and his entire concept provides fuel for the imagination… and a catalyst for success beyond it.
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