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A New You: The small changes that make the biggest difference to your life


Nicola Cook
Nicola Cook is a UK-based entrepreneur, bestselling author, and internationally sought-after speaker, known for her expertise in sales acceleration and business growth. With a dynamic portfolio of ventures, Nicola describes herself as an Entrepreneur, Investor, Author, Sales Growth Accelerator, Wife, Mother, and proud Basset Hound enthusiast. Her favourite title? Chief Opportunity Officer.
Nicola's business consultancy, Company Shortcuts, is the UK's leading sales acceleration agency. For over two decades, she and her team have helped scale-up businesses build profitable, scalable sales engines—on average delivering a 140% increase in net profit within just 18 months.
Her first two business books, A New You (2008) and The Secrets of Success in Selling (2009), have been translated into 13 languages and gained a global following. In 2023, she released the 15th Anniversary Edition of A New You, and is currently working on six new non-fiction titles designed to help ambitious entrepreneurs master scalable sales growth.
Nicola is also a bestselling fiction author under the pen name Isabella Wiles, delighting readers with four women's fiction novels to date.
She lives in the northeast of England with her husband, two children and one slightly bonkers Basset Hound.
Connect with Nicola:
🌐 nicolacook.com
🔗 LinkedIn - Nicola F Cook
