About the author

Nicola Cook

<p><strong>Nicola Cook</strong> is a UK-based entrepreneur, bestselling author, and internationally sought-after speaker, known for her expertise in sales acceleration and business growth. With a dynamic portfolio of ventures, Nicola describes herself as an Entrepreneur, Investor, Author, Sales Growth Accelerator, Wife, Mother, and proud Basset Hound enthusiast. Her favourite title? <em>Chief Opportunity Officer</em>.</p><p>Nicola's business consultancy, <strong>Company Shortcuts</strong>, is the UK's leading sales acceleration agency. For over two decades, she and her team have helped scale-up businesses build profitable, scalable sales engines—on average delivering a 140% increase in net profit within just 18 months.</p><p>Her first two business books, <em>A New You</em> (2008) and <em>The Secrets of Success in Selling</em> (2009), have been translated into 13 languages and gained a global following. In 2023, she released the 15th Anniversary Edition of <em>A New You</em>, and is currently working on six new non-fiction titles designed to help ambitious entrepreneurs master scalable sales growth.</p><p>Nicola is also a bestselling fiction author under the pen name <strong>Isabella Wiles</strong>, delighting readers with four women's fiction novels to date.</p><p>She lives in the northeast of England with her husband, two children and one slightly bonkers Basset Hound.</p><p> </p><p><strong>Connect with Nicola:</strong><br>🌐  nicolacook.com<br>🔗 LinkedIn - Nicola F Cook</p>