The Tao of Pricing

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About the author

Marlene Jensen

Marlene Jensen’s Everything Aging book started with a blog she launched (SeniorDefender.net) in 2017. She was 70 years old and shocked, worried and appalled at this aging stuff she was suddenly facing. 

Previously Jensen was a:

  • VP Publisher at CBS
  • A consultant on marketing at ABC, Food Network, etc.
  • An entrepreneur — with dozens of startups launched
  • A professor of marketing and pricing at Lock Haven University (now emeritus). 

Jensen is also the author of four books on pricing strategy.

In her “retirement” she continues her blog, offers courses on pricing strategy, and offers free advice to would-be entrepreneurs — through volunteering with SCORE and through her free website Help4Entrepreneurs.com

Sadly, none of the above has prepared her for the onslaught of marketers who now think her daily interests/needs consist solely of hearing aids, wheel chairs, adult diapers, medi-alert buttons, medications, and bath tubs you walk into.