Dr. Marlene Jensen has been a pricing specialist since 1991. This includes: * CEO of Pricing Strategy Associates (22 years), where she helped large and very small companies, * Professor -- Behavioral Pricing -- for 15 years, * Researcher -- 32 studies conducted on pricing strategy, * Author -- four books on pricing strategy
Today she is the founder of the Pricing Psychology Institute, which offers books and video courses on pricing strategy.
Jensen has a B.A. in psychology and a doctorate in marketing. Her dissertation was on pricing new products.For fun she helps entrepreneurs by volunteering with SCORE and kayaking with her two dogs.