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    The Marketing Stuff: Presenting Your Book to the World
    The Marketing Stuff: Presenting Your Book to the World
    The Marketing Stuff: Presenting Your Book to the World
    Ebook143 pages10 hoursThe Ins and Outs of Publishing

    The Marketing Stuff: Presenting Your Book to the World

    By Naleighna Kai, J. L. Woodson, J. L. Campbell and

    ()

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    About this ebook

    The Marketing Stuffis the companion book for The Write Stuff: A Journey into Writing Your Book and takes authors on the part of the journey that some find challenging.

    Each author, from New York Times to national bestsellers, shares their inspiration for taking their publishing journey. You will find tips on everything from connecting to readers on various platforms, to ways of growing your brand and expanding visibility.
    LanguageEnglish
    PublisherMacro Publishing Group
    Release dateJun 23, 2022
    ISBN9781952871429
    The Marketing Stuff: Presenting Your Book to the World
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    Author

    Naleighna Kai

    Naleighna Kai is the USA TODAY, Essence®, and national bestselling and award-winning author of several controversial women's fiction, contemporary fiction, Christian fiction, romance, Suspense, and Science Fiction novels that plumb the depth of unique love triangles and women's issues. She is also a contributor to a New York Times bestseller, one of AALBC's 100 Top Authors, a member of the Chicago Vocational School Hall of Fame (CVS), Mercedes Benz Mentor Award Nominee, and the E. Lynn Harris Author of Distinction. In addition to successfully cracking the code of landing a deal for herself and others with a major publishing house, she continues to "pay it forward" with the experience of NK Tribe Called Success, the Kings of the Castle Series, the Knights of the Castle Series, and by organizing the annual Cavalcade of Authors which gives readers intimate access to the most accomplished writing talent today. She resides in Chicago where she is working on her next two books and co-writing three books with younger members of her family. Find her on social media: https://linktr.ee/naleighnakai

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      Book preview

      The Marketing Stuff - Naleighna Kai

      The Marketing Stuff

      THE MARKETING STUFF

      PRESENTING YOUR BOOK TO THE WORLD

      NALEIGHNA KAI MARY B. MORRISON J. L. WOODSON STEPHANIE M. FREEMAN J. L. CAMPBELL DARRY BENALLY, ED.D YVONNE ELLIOTT LA AMMITAI CHRISTINE PAULS MARIE MCKENZIE VANESSA HOWARD PAT G’ORGE-WALKER EHRYCK GILMORE KADESHA POWELL AIKEN PONDER U. M. HIRAM ANITA L. ROSEBORO FLORENZA DENISE LEE BRIDGETT RENAY PATTY HARRIS SEKINAH JACKSON ERICA B. DAVIS EHRYCK GILMORE, CH

      THE MACRO PUBLISHING GROUP

      CONTENTS

      Introduction

      1. Level Up Your Book Marketing & Promotion

      2. Market The Hell Out Of It!

      3. What I Learned and Why You Should Too

      4. If I Can Do It, You Can Do It

      5. Press Forward

      6. Grabbing Your Seat at the Table

      7. Get Out of Your Own Way

      8. Social Media is Nice; A Website is Better

      9. Creating a Connection with Your Readers by Building a Website

      10. Marketing Is Key

      11. My Top 5 Marketing & Promotion Tips

      12. Kick Fear to The Curb

      13. The Rules of Marketing – Children’s Books

      14. Marketing a Self-Help Book

      15. Into the Hands of Readers

      16. Promotion and Publicity: Don’t Panic

      17. Tips for Hosting Your First In-Person Event

      18. Taking My Power Back

      19. Marketing, My Unknown Factor

      20. Make a Few Connections

      The Blueprint for Writing & Publishing

      The Write Stuff

      Resources

      What is NK’s Tribe Called Success?

      Kings of the Castle Series

      Knights of the Castle Series

      The Queens of The Castle Series

      Merry Hearts Series

      Grateful Hearts Series

      Naleighna Kai

      J. L. Campbell

      J. L. Woodson

      Stephanie M. Freeman

      Florenza Denise Lee

      Christine Pauls

      Darryl Benally, Ed.D

      Aiken Ponder

      Pat G’Orge-Walker

      Yvonne Elliott

      U. M. Hiram

      Shakir Rashaan

      Marie McKenzie

      Kadesha Powell

      Ehryck Gilmore, CH

      Erica B. Davis

      Anita L. Roseboro

      Sekinah Jackson

      Bridgett Renay

      Mary B. Morrison

      This book is solely intended for the use of helping aspiring writers or published authors on the quest to become better writers or marketers or widening their visibility. The information shared is based on the authors' personal experience, and any advice therein should be weighed against current circumstances and what is currently available from other sources on a consumer level.

      The Macro Group, LLC / The Macro Publishing Group

      The Marketing Stuff: Presenting Your Book to the World © 2022 by The Macro Group, LLC

      ISBN: 9781952871429

      All rights reserved. No part of this book may be reproduced in any form or by any means, including electronic, mechanical, or photocopying or stored in a retrieval system without permission in writing from the publisher except by a reviewer who may quote brief passages to be included in a review.

      Cover designed by: J. L. Woodson www.jlwoodson.com

      Interior design by: Lissa Woodson www.naleighnakai.com

      INTRODUCTION

      This book is companion to both The Write Stuff and The Blueprint for Writing & Publishing. Each one can be enjoyed for each stage of your writing and publishing journey.

      LEVEL UP YOUR BOOK MARKETING & PROMOTION

      By J.L Campbell, National Best-Selling Author of 40+ books, including King of Evanston , Knight of Paradise Island , and Queen of Kingston .

      Path to Publishing: My short stories were first published through Bookends, the lifestyle pages of the Jamaica Observer. I joined an online writing critique workshop and tried my hand at writing novels, while studying the craft by reading books and hundreds of articles. After gaining three contracts with two small publishers in 2009, my first novel, Contraband, was published in 2010.

      You’ve written your book, had it edited, bought a cover, and now you’re at the back end of the process. Whether or not you have a large budget for promotion and marketing, it’s a good idea to start building a promotional plan of action from the get-go. Because of the intensity of the writing process, many writers wait for the eleventh hour to start promoting, which is a disservice to their books.

      While it may be challenging to go full throttle on promotion while you’re writing, there’s nothing with updating readers on where you are in the storyline and when you expect to finish. While that’s happening, don’t limit the ways in which you can sell your book. Here are some ideas you can try that will help get more eyes on your book.

      As soon as you have a cover, aside from blasting it around on all your social media hangouts, be sure to upload it in places where readers congregate. Think places like Library Thing and Goodreads. You can upload your books, establish an author page, post reviews, and ask questions that will serve as conversation starters. You can also ask your followers to add the book to Goodreads.

      Create some buzz around your book by writing a press release. Approach your local newspaper and see if they would be open to sharing news about your book on their lifestyle or literary pages. Talk about what makes it unique and share your message. An online search will help you find places that will welcome your article. With some publications, it’s as easy as uploading your material. In other cases, you submit and wait for a response.

      Your website is an important part of your publicity toolbox. It’s where readers can find you online and if you write blog posts, people will know where to discover what you’ll be publishing next. The same goes for your newsletter. This is one of the most important tools we have as authors. When you have a direct link to your readers, there’s no need to rely on social media to stay connected to them. You have a captive audience to share the details of your writing life, upcoming projects, and any other big news. If you haven’t yet started a newsletter, don’t wait another day to put that together. Offer an incentive (like a short story) to get people to join. You won’t regret it.

      Consider a book signing. Check out local book stores and find out whether they would be open to hosting you or if they have literary events where you can participate. Don’t discount libraries, as you may be able to do a reading during one of their events. If they have a roster of activities, it would help to stay in the know. Also think about literary festivals, if they have them in your area. This is another way to have more people become aware of who you are and what you write.

      Book clubs are a writer’s dream. Depending on the size of the membership, you can offer group discounts if they purchase from you, prepare sell sheets about your book, and provide bonus material. When book enthusiasts fall in love with your work, they can’t help talking about it with their peers and other book club members. As they say, word of mouth is the best form of advertising.

      A few years ago, blog tours used to be very popular and even now there are still many bloggers. If you don’t want to pay someone to arrange a virtual tour, think about contacting ten to fifteen persons who you know run popular blogs. Or, you can use a Google sheet and ask people to sign up. Figure out what you what to do at each stop. Some individuals have questions prepared to host/interview authors. Do something different at each stop. You can provide giveaways for people who leave comments on your post. This will only cost you time to put together and your book will be in front of a variety of readers. You never know where your next super-fan will come from. If you don’t want to do this yourself, you can hire specialists to do it for you.

      Conferences and workshops are great for meeting important people in the literary world, but it is just as vital to find out what writers’ associations exist in your area, what they offer to members, and how you can become involved. Most have monthly meetings where you can connect with other authors. Who knows, aside from the wealth of information you gain, you can

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