About this ebook
In Out-innovate the Competition, we show you how to develop good ideas fast. But that alone is not enough; we also show you how to validate that ideas are worth pursuing before making significant investments in further development of these ideas.
We call the method The Innovation Sprint.
An Innovation Sprint is a four-day focused effort to translate user or customer problems and needs, into an idea, that can be tested, to validate if the idea is desirable, feasible, and viable.
Within four days, you will know if you need to spend time, effort, and resources pursuing the idea because it's a winner, or not!
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Out-innovate the competition - Johann Botha
What people say about this book
A step-by-step guide to innovation, with great practical examples, and easy to use timeline. A must-have tool in your innovation toolbox.
Nikola Gaydarov (Transformation Director – Quick Fox)
In my line of work, I’m often asked to look at the big picture, to consider the organization as a whole when it comes to improving service in the Digital Enterprise.
An Innovation Sprint recognizes that in order to think big and bring others on the journey you need to build momentum and deliver results fast; only when you do this can you engage your stakeholders and peers to join you on the journey towards success.
An Innovation Sprint adds to your toolkit with a mixture of techniques that have been tested in the real world to enable you and your teams to build momentum through delivering value-focused results in short timeframes.
David Barrow (Enterprise Consultant & CEO –DB Consulting)
There is a lot of good training material and books out there on innovation, but most of it is tremendously difficult to move from theory to practice then to success.
The author focus on learning through coaching as his core philosophy and this comes through strongly in this book.
Johann has approached the extremely difficult topic of innovation in an extremely simple-to-digest approach which will ensure your innovation efforts move quickly from theory to practice and into tangible results.
It is quick and simple enough to implement in both big and large teams and the results of your efforts can be seen almost instantly. This is definitely a high recommendation read from me.
Richard de Kock (Principal Cloud Strategist and Management Advisor, Microsoft)
Johann showed us in the first ADapT book (Competing in a digital future) that organizations need to innovate to survive and thrive in a digital age, and that innovation is a process.
This (second) book gives the reader a deep-dive into the innovation process. You don’t have to guess what you should do, it clearly spells out every step in the process. It is a prescription (if I can call it that) for those aiming to create and lead the innovative environments their organization needs to win. I thoroughly enjoyed it, and can recommend the book with confidence. It is a must-have addition to the first awesome work.
Kamel Abou Saleh (Director - Fikir-ish)
Foreword by Suzanne Van Hove
I’ve always been fascinated by innovation – almost to the point when doing something the same old way, just because we always have
is distasteful! I’m driven by the question of How can I be more efficient? What changes can I evoke?
There is a risk though with innovation – do we fall into the pit where something old becomes new again
and call it innovation...or is it just learning from history?
I love this definition of innovation; Innovation in its modern meaning is a new idea, creative thoughts, new imaginations in form of a device or method[1].
Innovation is often also viewed as the application of better solutions that meet new requirements, unarticulated needs, or existing market needs.
Such innovation takes place through the provision of more-effective products, processes, services, technologies, or business models that are made available to markets, governments, and society. An innovation is something original and more effective and, as a consequence, new, that breaks into
the market or society."
As I read this definition, and while this is just one of many, my eye captures the phrases creative thoughts,
better solutions,
and original and more effective.
To me, these are truly the epitome of innovation.
We live in an age of change – technologies and their applications have opened a realm of possibilities. But with those possibilities, a level of control and management is necessary.
The demand for new
at an unprecedented velocity can be overwhelming for the service provider. What we have in Out-Innovate the Competition is a creative, innovative solution to address that specific market need – delivery of ‘new’ at high velocity – products/services that meet consumer needs as well as fulfil the provider’s mission and objectives.
Turning innovation into a sprint activity, which is a process in itself, ensures the idea truly has value – for both the consumer or market and the provider.
The risk of waste (e.g., duplicating something old, jumping into a project without understanding the many ramifications...) is eliminated.
Having a process to guide innovation is eye-opening – it’s so simple! Looking at innovation through the lens of time-boxed sprints is, well, innovative! It’s taking a need, applying a better solution, and meeting requirements effectively.
And I must call out the use of VeriSM’s management mesh. As the creator of the management mesh, I love that Johann has crafted another purpose for the mesh. An example of innovation at its finest.
Johann Botha has been innovating in the world of services for many, many years. He’s utilizing every experience, every resource, and most importantly, incorporating and simplifying it all into a common-sense approach to successful service delivery.
In ADapT, Johann embraces change and created a method to manage transformation in nine easy steps.
What you are about to discover in this volume, continues the common-sense approach of innovating innovation – using a well-known method but applying it in a way that has yet to be used: removing the complexity and reducing innovation to a simple, easy-to-follow process.
Brilliant.
Thank you, Johann – you are an unparalleled thought leader and I look forward to your next innovation...
S. D. Van Hove, Ed.D.
2 May 2022, Louisville, KY, USA
Introduction
An Innovation Sprint is a fast way to develop good ideas and validate that they are worth pursuing before making significant investments in the idea. An Innovation Sprint is a four-day focused effort to understand user or customer problems and needs, ideate, prototype, test, and validate ideas not only for desirability but also for feasibility and viability.
Within four days, you will know if you need to spend time, effort, and resources pursuing the idea because it's a winner, or not!
Innovation Sprints are in fact old ideas on steroids. The core ideas here are based on Google Venture’s interpretation of Design Thinking but we have changed quite a bit, drawing from ideas from Agile Scrum, Jobs-to-be-Done, Kaizen, Kanban, Lean, and companies like AJ&Smart and Strategyzer.
What surprised us was knowing how long and cumbersome the innovation process usually takes and how much work was done to condense the effort into less than a week. YET many people still asked us Why so long?
It seems that the world is getting crazier by the day.
We worked hard to get the innovation process bedded down into less than a week (normally four days with a bit of work before and after); then we tried doing it in even less time, and we came up with a two-day version we called Innovation Super Sprints. It works, but not as well as the four-day version, but the results were pretty amazing.
OK, so we cracked it! We thought.
And then people started saying – this is hectic, why so short – we want to do it over two weeks or a month.
Yes, you can stretch out the four-day innovation sprint over a longer period of time, but your results will be far less stellar than the short version. The reason is simple - FOCUS!
Try it. We know it sounds like it’s a lot to do in four days, but it’s