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    21 Shades of Marketing
    21 Shades of Marketing
    21 Shades of Marketing
    Ebook51 pages37 minutes

    21 Shades of Marketing

    By Rohan Bhardwaj

    ()

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    About this ebook

    Marketing is what you do to sell. Sometimes it is a physical product, sometimes it's a service and sometimes it's an idea. But to do marketing the right way, you need to do it with good intent, actions and impact.

     

    In 21 shades of marketing, you what good marketing looks like. And how you can do it the best possible way.

     

    1. How to do Marketing?

    2. Ways to make an impact?

    3. Find your path to success as a marketer.

     

    And more such questions will be resolved in this book. Dive in and let's succeed together.

    LanguageEnglish
    PublisherRohan Bhardwaj
    Release dateJan 26, 2022
    ISBN9798201340612
    21 Shades of Marketing
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      Book preview

      21 Shades of Marketing - Rohan Bhardwaj

      About Marketing

      Marketing often gets a bad reputation. Because often you remember being tricked. But marketing is about pushing the edge. And helping people take a leap to the next big thing. Not because you discovered something. But a good intentioned person made it happen by marketing you in the best way possible.

      Like there is a reason to use physical mail because email exists, there is a need to use good marketing because bad marketing exists.

      If you are a marketer, you will be drawn to the short cuts, hacks and looting people for the cash. But that’s bad. You imagine yourself in the customer's shoes. The type of marketing you want people to do with you, should be the aim for your marketing strategy.

      Marketing exists in every stage of your life. If nothing else, you are constantly marketing yourself to the world. Either to do business, sell as a potential life partner or just be a normal human being. You sell yourself and for selling well, you need to use marketing to do a good job.

      Tell Your Story

      Your story matters the most. Doesn’t matter if you are selling a shoe, snack or soap - if you have a story to go with it, it will amplify your brand.

      Consider the below example: As a shoe company, if you donate a pair everytime 10 pairs of shoes are bought - then it’s a magical story. With the help of this story, you can connect with certain buyers. It can help you with the virality of your brand.

      And it’s a story on how your customers will introduce you to other prospective buyers. After all, your customers are your best marketers. Do your part right and they will keep bringing you sales.

      What should be the story depends on whom you want to connect with, what is something you want to stand with and how long can you stick with it. For example, Nike has been a brand for so long for athletes - that’s their story. So when you think of sports, you think of Nike. Another example - the lululemon brand - they have come up with the story of being the hip yoga brand. Think of lululemon, think of yoga. Think of yoga, think of lululemon.

      The best part of sharing a story is that you can fail. You may try one story and see it not being resonated. And that’s okay. You can come up with another story and keep doing that until you find that something sticks. And as a marketer, you should be happy to fail, so you can tweak and come to a better story.

      The idea isn’t to tell a fake story - it has to be true. And when you look within yourself or your brand, you will find many stories. Pick a part which resonates and then keep honing that part for the long-term.

      It can back-fire too. But you have to take a stand and keep moving forward. Some of the bold stories are one which takes a stand, one which inspires, one which makes a

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