Mini MBA in Entrepreneurship

Contents

Description

CHAPTER 1: Entrepreneurship

Entrepreneurship: What It Is, Definition, Types, Characteristics, And Examples

Concept and Definition of Entrepreneurship

Types of Entrepreneurship

Business Entrepreneurship

Cultural Entrepreneurship

Social Entrepreneurship

Entrepreneurship Characteristics

Examples of Entrepreneurship

Difference Between Entrepreneurs and Social Entrepreneurs

Similar Concepts

What Attitudes Does An Entrepreneur Need?

Importance Of Entrepreneurship

What Is An Entrepreneurial Project?

How To Be An Entrepreneur

Culture Of Entrepreneurship

Entrepreneurial Action

Entrepreneurial Culture

Principles For The Development Of Entrepreneurship Culture

Promotion Of Entrepreneurship Culture

Difference Between A Viable And Feasible Project

Feasibility and Viability

Viability

Feasibility

Difference Between Profitability And Feasibility

Profile Of An Entrepreneur

What Is A Mutually Exclusive Project?

Exclusive Projects

Asset According To Robert Kiyosaki

Chapter 2: Generating New Start-Up And Venture Ideas

What Is A 'Startup'?

Types Of Financing

When Does A 'Startup' Cease To Be?

What Can Be Learned From The 'Startup' Spirit?

Starting With Innovative Ideas

How To Turn Your Idea Into A Reality?

How To Start Entrepreneurship Through An Innovative Idea?

Using The Internet To Promote A Business Plan

Accelerate Or Transform Ventures?

The Importance Of A Good Selection

Role Of Governments In Supporting Startups

New Startup Ideas

Trends For Entrepreneurs And Startups In 2022

The Golden Age Of Ecommerce Is Here

The Star Sector: Biotech And Health Tech

E-Learning Is Everything

ESG Investing

The War Of Collaboration And Productivity

The Supply Chain Crisis

5G And Iot-Based Startups Are Here

Decentralized Finance

Cybersecurity

Deep Tech Projects Arrive

More Solid Entrepreneurial Projects With A Global Vision

The Cloud Will Grow In 2022

Companies Need Soft Skills

The New Currency Of The Future: Knowledge

The Greatest Asset Will Be Their Employees

Companies That Develop Saas Or Xaas In B2b

Long Live Growth Marketing!

B2c With Differentiation

Blockchain Through Tokenizing Assets

Intermediate The Classifieds

Big Data

Omnichannel Strategies

Increases The Power Of The Voice

Micro-Influencer Marketing

Strengthen The Human Factor

Multi-Experience

Transparency And Traceability

More Financing And Acquisition Options

New Venture Feasibility

Types Of Feasibility To Study

Why Is A Business Or Feasibility Plan Important?

How To Determine The Economic Viability Of A Business Project

What Do We Understand By Economic Viability?

Key Aspects To Determine The Economic Viability Of A Business Project

Market Study

Financial Study

Technical Viability

Legal And Environmental Feasibility

The Viability Of Your Business Idea In Easy Steps

Step 1: Concept Development

Step 2: Market Research

Step 3: Market Strategy

Step 4: Financial Analysis

Step 5: Ready To Get Building

CHAPTER 3: Finance Management

What Is Financial Management?

Financial Management Objectives

Financial Management Tasks

Financial Management Functions

Financial Planning

What Does A Financial Manager Do?

Business Finances: Keys To A Successful Company

Keys To Achieving Financial Success

Financial Management, The Skeleton Of A Business

Keys To Financial Management For Entrepreneurs

Financial Tips Most Entrepreneurs Learn The Hard Way

The Importance Of Financial Education To Improve Entrepreneurship

Why Is Financial Education Critical In Running Your Business?

Taxes

Price Fixing

Cash Flow Accuracy And Credit Policy

Financial Areas That Every Entrepreneur Needs To Know

5 Forms Of Financing That Exist For New Companies

CHAPTER 4: Marketing New Ventures

How To Launch A New Product On The Market

How Much Minimum And Viable?

Validate Your Customers First

When Exactly Do You Launch The Product?

Do You Wait For Investors?

How Are You Going To Grow Sales?

What Pricing Strategy Do You Go Out With?

Below The Competition

Above The Competition

Advance Payment

When Do You Start Investing In Marketing?

When Do I Get Into Good Contact?

How Do I Plan The Output Of The Product?

Strategies To Create New Business Opportunities

Market Penetration

Product Development

Market Development

Diversification

CHAPTER 5: The Legal Structures Behind A New Business

Why Is It Necessary To Legalize Your Business?

Legal Constitution Of A Company

Types Of Legal Forms

Procedures For Legal Incorporation Of A Company

How To Choose The Best Legal Structure For Small Businesses

Single Owner

Society

Limited Liability Company

Corporation

The C Corporation

S Corporation

B Corporation

Non-Profit Corporation

Cooperative (Co-Op)

Start Simple

CHAPTER 6: Sustaining A Start-Up

Three Strategies Are Recommended For Startups To Sustain Their Growth

Exposition

Relevance

Customer Support

VENTURE Capital

Characteristics Of Venture Capital

Investment Types

The Structure Of Risk Capital

CHAPTER 7: Entrepreneurial Strategies

CHAPTER 8: Social Innovation And Entrepreneurship

Social Innovation

Social Entrepreneurship

Differences Between Innovation And Social Entrepreneurship

Social Innovation Vs Social Entrepreneurship: What Is The Difference?

CHAPTER 9: Product Design And Marketing

Analysis

Conceptualization

The Generation Of Ideas In Product Design.

Digital Sketching

Cad-Design

Validation

Product Testing

Redesign And Finish

Packaging And Branding In Product Design

Industrialization And Commercialization Of The Product

Design Of Marketing Strategies

Chapter 10: Crowdfunding

What Is Crowdfunding

Ideas To Organize A Campaign For Crowdfunding Entrepreneurs

5 Main Categories In Crowdfunding Projects

Crowdfunding In The Business Financing Cycle.

Project Management Process In Crowdfunding Platforms

What Do Investors Expect From Entrepreneurs?

Crowdfunding Platforms For Social Projects

1. Kickstarter

2. Indiegogo

3. Whoop

4. La Chevre

5. GoFundMe

6. Patron

7. Idea Me

8. Chuffed

9. Causes

10.WeFunder

Honourable Mentions

Conclusion

Description

It is an imperative need to create successful ventures worldwide, so that the economies are strengthened. For this, capable entrepreneurs are required to promote the creation of profitable, sustainable, employment-generating companies. To achieve this, we must resort to a methodology that covers the variables of a business, with a vision that allows us to overcome obstacles and turn them into opportunities. This book Mini MBA For Entrepreneurs extracts, the analysis of several specialized authors, useful knowledge, and tools for anyone thinking of becoming an entrepreneur. Mini MBA For Entrepreneurs is recommended to potential entrepreneurs, students, low-profit companies, and anyone who wants to start a business. Following are the contents of the book:

•  Mini MBA For Entrepreneurs

•  Generating New Start-Up And Venture Ideas

•  Finance Management

•  Marketing New Ventures

•  Product Design And Marketing

•  Crowdfunding

•  Entrepreneurial Strategies

•  Social Innovation And Entrepreneurship

About The Author: Hussain AlMeraj

Entrepreneur • business development consultant • Trainer

•• Qualifications and Credentials:

Quality consultant, ISO 2008/9001, accredited

Quality internal auditor, ISO 2008/9001, accredited

Human resources specialist

Sales trainer

Self activation trainer

Marriage relations and family guidance

Master in business administration

Bachelor in accounting

Diploma in human resources and administrative

Diploma in PMP

Contact

‏  Instagram   :  @AlMeraj

LinkedIn   :  HussainAlMeraj

YouTube   :  HussainAlMeraj

Twitter    :  @AlMeraj83

Email : almerajbooks@hotmail.com

CHAPTER 1: Entrepreneurship

Entrepreneurship refers to the action of starting a process that involves all the functions, tasks, and activities associated with the perception of opportunities and the strategic creation of an organization to achieve them.

Entrepreneurship: What It Is, Definition, Types, Characteristics, And Examples

Entrepreneurship is a term widely used lately throughout the world. Although entrepreneurship has always been present throughout the history of humanity, since it is inherent to it, in recent decades, this concept has become extremely important given the need to overcome constant and growing economic problems.

With the term entrepreneurship, we identify the effect of the undertaking, a verb that refers to carrying out work or a business.

Some authors consider it an activity related to the creative destruction of Schumpeter, others have emphasized the discovery of opportunities, and others have focused on the creation of new companies.

Entrepreneurship involves turning a new idea into a successful innovation using skills, vision, creativity, persistence, and exposure to risk.

In short, an enterprise is any new activity that a person does, which may or may not have the purpose of achieving economic gains. Entrepreneurs carry out entrepreneurship.

Concept and Definition of Entrepreneurship

The word entrepreneurship comes from the French entrepreneur (pioneer) and refers to the ability of a person to make an additional effort to achieve a goal or objective; also being used to refer to the person who started a new company or project, a term that was later applied to entrepreneurs who were innovative or added value to an existing product or process, which today has led to the concept of current entrepreneurship.

Types of Entrepreneurship

Entrepreneurship is designing, launching, and managing a new business, usually starting as a small business or start-up, offering a product, service, or process for sale.

Here are some of the types of entrepreneurship:

Business Entrepreneurship

Entrepreneurship is the initiative or aptitude of an individual to develop a business project or another idea that generates income that allows him to cover his basic expenses and that of his family mainly.

As was said before, business entrepreneurship has arisen due to the country's economic crises, which leads the individual to develop innovative ideas in the market that allows him to grow in difficult times.

However, entrepreneurship has its advantages, first of all, generating income and jobs. Then, it allows the individual to be his boss and therefore manage his own time and make his own decisions.

Cultural Entrepreneurship

Cultural entrepreneurship can be seen as the generator of cultural companies or organizations not to lose the meaning or the symbolic value of the products and customs belonging to a country.

Social Entrepreneurship

Social entrepreneurship seeks to meet the needs of the society in which it operates. As such, social entrepreneurship is a person or organization that tackles problems in the community, be it social, economic, or cultural.

At this point, a distinction arises between business entrepreneurship since the latter seeks profit for the entrepreneur. In contrast, social entrepreneurship seeks solutions that improve society without economic gain.

Entrepreneurship Characteristics

There are several key elements or characteristics that the entrepreneur needs to turn the idea into a profitable business:

•  Spirit: it is necessary to have a dynamic, creative spirit oriented to the continuous search for business opportunities: The entrepreneurial spirit is the attitude that allows the entrepreneur to identify an opportunity and fight for it to produce new value or economic success.

•  Training: the entrepreneur needs technical knowledge to carry out the business idea.

•  Regulatory framework: it moves within a framework of laws that may or may not facilitate moving from ideas to the practice of business creation.

•  Financing: you need a system that finances you to start your activity and guarantees your business.

•  Network: it is generated in an ecosystem where several actors intervene. It also works in collaboration with other entrepreneurs.

Examples of Entrepreneurship

You need an idea, resources , tenacity, perseverance, and work to undertake. We leave you a list of entrepreneurial ideas that can help you start with the main thing:

Photography and video for social events

Physical training at home

Manufacture of scented candles

Soapmaking

Food trucks

Web-page design

Parcel and courier service

Event decoration

Online language course

Family restaurant or cafe

Manufacture of ceramic crockery and utensils

Manufacture of wooden furniture

Creation of artistic objects

Craft beer production

Mobile app design

Jewellery design and manufacturing

Artisan bakery

Design and development of board games

Textile and uniform manufacturing

Gourmet food design and preparation

Difference Between Entrepreneurs and Social Entrepreneurs

An entrepreneur has a sense of opportunity, satisfies a need or a service, creates a novel and innovative proposition, and is successful in execution.

The social entrepreneur combines these aspects, but what is different is that they articulate a social change.

Social entrepreneurs have the necessary potential to achieve a significant positive change in society.

Similar Concepts

Sometimes, social entrepreneurship can be confused with: the provision of a social service, which is characterized by similar motivations to social entrepreneurship, but the impact of its action is reduced, and a new social balance is not reached.

What Attitudes Does An Entrepreneur Need?

Its origin dates back to the 17th century when the term entrepreneur identified an adventurer who undertakes difficult decisions in the face of uncertainty. Over time, this adventurous perspective has steered toward being economic risk-takers. It is important to consider this dimension of risk, and adventure when thinking about the entrepreneur. This also helps differentiate the entrepreneur from the entrepreneur.

The entrepreneur seeks new challenges and works to meet them, while the entrepreneur is the person who carries out business opportunities seeking sustainability.

In summary, the main attitudes that characterize the entrepreneur are:

Creative