The 7 P's of Publishing Success: Stark Publishing Solutions, #1
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About this ebook
What seven traits do the most successful authors have in common? Which strategic approaches can have the most positive effect on your author career? Where should you focus your energy and effort for maximum results? How do these components work together to help you forge a powerful path through publishing?
Join Mark Leslie Lefebvre, who draws upon more than three decades of experience in writing, publishing and bookselling as well as his affinity for alliteration to highlight the importance of and provide examples of how these 7 P's (Practice, Professionalism, Patience, Progression, Persistence, Partnership, Patronage) can guide you on your writing and publishing journey.
Regardless of whether your path involves traditional publishing or indie publishing, this book will help you understand the fundamental stepping stones to publishing success.
Mark Leslie Lefebvre
Mark's highly successful experience in the publishing and bookselling industry spans more than three decades where he has worked in almost every type of brick and mortar, online, and digital bookstore. The former Director of self-publishing and author relations for Rakuten Kobo, and the current Director of business development for Draft2Digital, Mark thrives on innovation, particularly as it relates to digital publishing.
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The 7 P's of Publishing Success - Mark Leslie Lefebvre
Praise for Mark Leslie Lefebvre
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Mark was a critical hire at a critical time for Kobo. We knew independent publishing was a growing phenomenon in eBooks but needed the right person to create that all-important bridge with the author community. Mark performed that role perfectly, winning authors over to Kobo Writing Life with his combination of energy, lived experience as an author, genuine enthusiasm for how technology could extend a writer’s reach. A truly valuable person.
—Michael Tamblyn, CEO at Rakuten Kobo, Inc.
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Mark was a regular guest speaker for our students in the Creative Writing Program, at SFU Continuing Studies. His talks balanced providing encouraging information with the business realities of publishing. Our writers went away feeling excited about the publishing opportunities available to them, but also understood that though it is simple to publish through KWL or Amazon, success requires hard work. I personally enjoyed each one of Mark's presentations and would learn something new each time.
—Andrew Chesham, Simon Fraser University
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His broad knowledge of publishing provided me with valuable contacts, reference materials and a couple of great ideas to move my writing and publishing projects forward. I highly recommend any way you can find time to spend with him - great value at half the price you'd expect! new each time.
—Mark Jones, Author
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Mark is a pro. His decades of experience and continuing relevance (staying on the leading edge of publishing is no small feat in this climate) is a major asset to anyone looking to improve their position in the market...and not drive themselves insane in the process. That is gold. He is genuine, innovative, smart and seriously easy to work with. Highly recommend booking his 20-minute free consult, it can change everything.
— Sarah Kades, Author
THE 7 P’S OF
PUBLISHING
SUCCESS
Mark Leslie Lefebvre
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Stark Publishing Solutions
Copyright © 2018 by Mark Leslie Lefebvre
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Author photo © 2018 Lauren Lang, Jacobin Photography
Rocket education
cover image © 2018 Dharshani Gk Arts via Dreamstime.com
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All rights reserved. No part of this publication may be reproduced, distributed or transmitted in any form or by any means, without prior written permission.
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Stark Publishing Solutions
An Imprint of Stark Publishing
Waterloo, Ontario
www.starkpublishing.ca
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Publisher’s Note: This work is derived from the author’s experience in bookselling, writing and publishing and is meant to inform and inspire writers with tools and strategies for success in their own writing path. The author and publisher believe that there is no single magic solution for everyone and that advice, wisdom and insights should be carefully curated and adapted to suit each individual’s needs, goals and desires.
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The 7 P’s of Publishing Success / Mark Leslie Lefebvre
September 2018
Print ISBN: 978-1-7751478-1-7
eBook ISBN: 978-1-7751478-2-4
Audio ISBN: 978-1-7751478-3-1
INTRODUCTION: From 3 P’s to 7
When I first started traveling around the world and speaking to authors about writing and publishing success for Kobo Writing Life, I came up with what I called the 3 P’s of Self-Publishing Success.
They were Patience, Practice and Persistence. After sharing and then briefly explaining what each of them meant, I would remind the audience that those elements were not all that different than what it took to be successful in traditional publishing.
I enjoyed drawing comparisons between those two paths, which, in 2011, when I really started to make the rounds in the writing and publishing community speaking circuit, were quite diverse.
Now, of course, they aren’t necessarily diverse and separate paths; they are more intertwined and complex, as authors understand the benefits of taking a hybrid approach to their writing and publishing journey.
Just a few months after I left Kobo at the end of 2017, I agreed to do a talk for them at a writing seminar that focused on the business of writing. As I reviewed the slides that were sent to me for the presentation I was giving on behalf of Kobo Writing Life, I spotted a version of my 3 Ps’ in the deck.
It was like looking at an ex lover, an old flame. I felt a sense of nostalgia for it; I was reminded of the good times we had together, of the shared memories of the two of us working together helping to enlighten writers’ lives.
But, in that same manner, I saw how I had grown since first creating it; or, to follow the old flame
analogy, how we had both grown in different directions, still appreciating what brought us together, but also appreciating how our paths diverted.
I was reminded of how I had drafted those original 3 P’s up in about five minutes, likely either the night before or perhaps even an hour before I took the stage sometime in late 2011 or early 2012 and then had continued to use