The traits that transform organizations rarely make it onto a strategy slide.

Trust. Listening. Humility. Empathy. Calmness. Kindness. They don't sound like competitive advantages—but they are. In fact, these overlooked "soft" skills quietly drive the outcomes every company is chasing: stronger performance, higher productivity, greater adaptability, and better financial results.

Backed by research and real-world experience, this book reveals how these human-centered abilities become powerful business levers. It also shows why they're so often undervalued—and how to build them into your leadership and culture in practical, measurable ways.

Drawing on decades of business experience in companies of all sizes (from family owned to Fortune 20 enterprises), the author shares firsthand insight into how these so-called intangibles consistently outperform traditional playbooks.

If you want an edge that others underestimate, this is where to start.

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