In this sharp, counterintuitive guide, you'll discover why the real drivers of success often look like failure in the moment. Making the "wrong" decisions. Knowing when to quit instead of pushing through. And patience actually gets you to real results faster. These aren't weaknesses—they're the hidden levers that separate winning teams from the rest.

Drawing on decades of business experience in companies of all sizes (from family owned to Fortune 20 enterprises), this book pulls back the curtain on what actually moves the needle. It explores why these behaviors are so uncomfortable, why most people avoid them, and how you can start using them to your advantage.

If you've ever felt like doing everything "right" still isn't working, this book will show you why—and what to do instead.

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