The Compact Guide To Tech Product Marketing: Simplifying PMM Essentials For All Levels

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About the author

Efrat Shalem

I am an impact entrepreneur, full-stack marketing, and product management specialist with over a decade of professional experience in the high-tech industry. I operate at the forefront of emerging startups and innovative tech enterprises, guiding them to make a significant imprint on global markets.

​​​​​​​ Throughout my career, I gained vast experience transforming ideas into products and brands, leading strategy, GTM, and growth for B2B and B2C companies in various verticals including AI, big data, IoT, smart mobility, cloud, eCommerce, and fintech. I crafted marketing strategies that landed big customers like IBM, Snap Inc., Turner, and Mercedes-Benz and helped attain millions of dollars in investments.

​​​​​​​I hold a double BA in Communication and Middle Eastern & African History from Tel Aviv University, and what truly fuels my drive is my unwavering passion for technology and its transformative power to better lives.