Ingrid Gerstbach studied Business Psychology in Hamburg, as well as Business Administration and Educational Science in Vienna. In 2010, she and her husband, Peter, co-founded a consultancy specialising in Design Thinking and Business Analysis. Their clients include leading companies from Germany, Switzerland, and Austria, such as AIDA, Bofrost, Datev, DM, Henkel, Merck, Pfizer, the Raiffeisen Banking Group, Schneider Electric, Spar, and many others. Ingrid is the author of several books on Design Thinking, published both independently and in collaboration with her husband.