The year 2020 brought many challenges for business owners in the food and drink industry. With loss of income due to forced shutdowns and changes in how consumers shopped, many struggled to get through the Spring/Summer.

Many business owners listened to their customers and used creativity. The actions they took meant they could keep taking care of their customers while sheltering-in-place. The results varied from just being able to stay afloat to thriving through difficult times.

Using data from outside resources and by observing the actions of successful business owners, Diana Cacy Hawkins has presented a valuable resource for any start up or existing business. Created initially for the independent coffee business, Small Business Survival, provides insight and information to help any business in the food and drink industry to succeed.

The first section provides insight to what worked during 2020 for successful businesses and how to prepare for future challenges. The second section dives deep into the changes in consumer behavior and how independent businesses can use this knowledge to communicate better with their customers and bring in more sales. The information in these two sections are crucial for any small business.

The third section is a bonus section. An introduction to a business plan and a live example perfect to use to break down and create your own from. Whether you're in business now and need to revise your current business plan, or need to create one for a business start up, this section is going to save you time and help you build a stronger, more effective business plan.

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