Today's managers work in a highly competitive business environment. If organizations are to survive, and outperform their rivals, they must be able to react to change--quickly and effectively.

This need to implement change has been the catalyst which has encouraged modern businesses to embrace coaching.

Any chief executive knows that a company's most important asset is its people. People bring about change, people innovate and adapt, and people form the interface between the business and its customers.

Coaching enables organizations to nurture and encourage their staff, and ensures that all employees reach their full potentials. If everyone operates at a personal optimum, it's good news for the business, the coaches, and the staff.

How can coaching bring about such wide-ranging benefits? This is a good question--and one that this course seeks to address. Coaching is not a complete solution for all problems, and this course will help you to determine:

- which situations can be resolved through coaching,

- whether an organization has a "coaching culture", and

- what benefits it can give to the coach, the coachee, and the organization.

The book will also help you to explore sports coaching--the foundation of modern business coaching. You will learn which sports lessons can be carried into business--and which ones cannot!

The skills you acquire from this course will enable you to be objective about the use of coaching in your organization, and help you to get the most out of your people.

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