Plamen Minkov is an experienced fitness and sports instructor who has been in this niche for quite some time now. His purpose is to help other people change their lives for the better. The author shares great and vital knowledge in the book "The Cheating Diet," with the idea of changing the unhealthy society of today. He has made lots of noticeable progress and has helped many people achieve their dreams along his journey, both in fitness and in self-development. This book consists not only of training and nutrition information and invaluable secrets, but also of psychology and rules for achieving the right mindset for success. Born in a small but glorious European country named Bulgaria, he manages to turn himself from a teenager with no ambition and purpose in life to one of the most driven people in the world. He succeeds in changing his life entirely in every aspect. Plamen started his fitness journey at 13 and believes that this is definitely one of the best decisions he has ever made, and claims this was the only way of achieving a great destiny. He says, "If I can change my life, so can you!"