The success of your business is determined not only by the product itself, but also by how you treat clients from the moment you first contact them until they use your products and services. People will always return to a provider of high-quality goods and services, regardless of the cost.

What are their thoughts about you?

Relationships are another crucial component in determining the effectiveness of a marketing campaign. More and more people are realizing that the quality of our business interactions impacts whether or not we can attract and maintain a particular number of clients. "What proportion of human decisions are emotions and reason?" I questioned my audience at one point. "People frequently rely totally on emotions to make decisions," I reminded them after they had given a few replies. They make a decision based on emotions, which they later rationalize. Their emotions, particularly their emotions after completing a purchase, are the decisive element in their purchasing decisions.

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