Gene J. Hsu is an American entrepreneur with Chinese heritage and the founder of EME China Consultants, a cross-cultural training, coaching, and business advisory company he started in Shanghai in 2014 with a team of marketing interns. His Greater China experience began in 1996 as Taiwan Country Manager for an American manufacturer and shifted to Mainland China in 2004, covering various markets and industries coinciding with China's rise. Gene has run the entire gambit from expat to instructor, consultant, and entrepreneur in China. He regularly teaches a mindset for China business at universities in China and his alma mater, Georgia Tech. Gene lives with his wife and son in Irvine, California, where he hosts the China Myth Podcast and teaches Solving CHINA's Unknown Unknowns to students online.