Tayo Abobarin, also known as "The Brand Architect," is a Nigerian Architect and Brand Strategist. He helps businesses and individuals position their brands to attract and engage the intended audience with a functional approach using stories, digital media and architecture.
Tayo is a member of The Chartered Institute of Marketing and an executive member of Life Coaches Association of Nigeria. He is the founder of IDSbrands, a Brand Identity and Digital Experience Design Agency; and the host of “The Pub,” an online community set to help members build businesses driven by the right ideas and strategies. His aim is to help organisations and entrepreneurs build functional and profitable brands using simple processes and practical strategies via digital and traditional platforms.