Your website is your bread-and-butter so why take chances? Unpack the secrets to providing persuasive copy across your entire site that’s powerful enough to knock someone off their chair. Plus, you’ll get the lowdown on SEO advice, writing for different demographics and how to best position your brand with persuasive copywriting.

Tips, formulas, templates and examples to help you refine lifeless, outdated communications and start grabbing the attention of your new customers or clients.

Ideal for business owners and marketing professionals, Potent: improve your website with powerful copywriting will guide you through easy marketing techniques to jazz up your website so it starts working for, and not against, you.

Written by professional copywriter, Vanessa Jones, who has more than thirteen years of experience and has worked with some of the most recognisable brands across Australia.

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