Your A-to-Z guide from a top industry professional

Whether you'd like to break into the booming event industry, or you've been tasked with organizing an event for work or socially and don't have a clue where to start, this book has you covered. It's packed with expert tips, hints, and checklists, and covers all aspects of planning and running an event – from budgeting, scheduling and promotion, to finding a location, sorting security, health and safety and much more. - Take your first steps to start out by deciding what kind of event you want to put on, researching your audience and putting together a realistic budget - Design an experience to discover how to craft an event's 'message' and create a truly memorable occasion with tips on selecting the right creative content and entertainment - Manage the nitty-gritty from location to deliveries, health and safety to paperwork, learn how to successfully handle the million-and-one details involved in an event - Plan for the worst to get the lowdown on potential problems and how to avoid them, and what to do to stop them from ruining an event, should they occur - Tackle event day and beyond to keep everything running smoothly on the day, learn to measure the success of your event and build on that success with post-event marketing

Open the book and find:

- Priceless tips, hints, and checklists - Advice on technical production, catering, and entertainment - Important health, safety, and security information - Insider information on building a career in event management

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