Adubea Afua Ayisi is a seasoned business expert and entrepreneur, with over 25 years of experience nurturing small businesses in Ghana, from concept to successful brands, including two businesses she co-founded. With a deep understanding of the local market and a passion for entrepreneurship, Adubea has guided several business owners through strategic planning, targeted marketing, operational efficiency and sustainable growth. This e-book Ghana Unlocked: 24 Essential Business Insights and Guide for Diasporan Entrepreneurs distills Adubea’s wealth of knowledge and experience into actionable, byte sized insights; providing valuable guidance for Diasporan entrepreneurs seeking success in Ghana. Adubea is Founder of Adubea & Associates; a business consultancy which specializes in helping homecoming and homebased Diasporans build successful businesses in Ghana. She has initiated and nurtured two vibrant online groups; Diasporan Business Community (DBC) and DBC Elites, where she shares insightful business tips to help Diasporans globally navigate Ghana’s business landscape with confidence.
