You've spent hours, weeks, months—maybe even years—writing and polishing your book. You've edited it, you've proofread it, you've designed a great cover, and you've published it. Now you're just waiting for readers to find your masterpiece.

But no one's reading it.

With more than a million books published a year, including self-published titles, it's harder than it's ever been to stand out from the crowd and grab a reader's attention. The days of sitting back and letting a crisply written synopsis and a fabulous jacket design reel in readers are over. Authors looking to build an audience must work diligently to establish a fan base and, once that base is established, to keep readers engaged and enthusiastic.

Traditional book marketing efforts, such as print ads, radio ads, postal mailing lists, promotional postcards, and bookstore readings are becoming less and less effective in reaching potential readers. Print ads are flipped past, postcards are thrown out, and too many authors show up to bookstore events only to face rows of empty chairs. At a time when literally thousands of books are published each month, any author seeking to create a community of readers cannot afford to do nothing. You are your book's best cheerleader, and like any cheerleader, you need an array of approaches for drumming up the audience's enthusiasm.

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