Are you selling more but earning less? It's not your sales—it's your pricing.
Pricing for Profitability is the essential guide for bakers, chocolatiers, and artisan food entrepreneurs who are tired of working long hours with little to show for it. This book uncovers the silent profit-killers hiding in plain sight: undercharging, ignoring hidden costs, discounting too often, and trying to match supermarket prices.

Through real-world examples, case studies, and clear formulas, you'll learn how to:
• Break down ingredient, labour, packaging, and overhead costs
• Identify and include hidden expenses like wastage, spoilage, and equipment wear
• Set profit margins that actually sustain your business
• Stop underpricing and start charging what your products are truly worth
• Use your branding, photography, and product positioning to justify premium pricing

And now with the power of AI tools, even novice entrepreneurs can take the guesswork out of pricing, marketing, and admin. You'll discover how to:
• Use ChatGPT to draft product descriptions, quote responses, social media captions, and campaign ideas
• Simplify costing and inventory management with AI-enhanced spreadsheets and price calculators
• Create stunning visuals and nutrition labels in Canva using guided prompts
• Automate routine admin, from order tracking to client communication
• Generate compelling content for reels and posts using beginner-friendly AI prompts—no tech skills needed

Packed with step-by-step guidance and practical tools, this book will help you stop guessing and start pricing with confidence.
If you've ever felt like you're running a charity instead of a business, Pricing for Profitability will show you how to turn that around—without compromising quality or losing loyal customers.
Charge right. Earn more. Build the business you deserve.

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