The book opens with the author announcing an absurd bid for the USA presidency 2020 (tongue-in-cheek serious). The Father of Lies (the devil) interrupts this announcement offering to be the author's co-narrator (conspirator), willing and able to say outrageous things that the author (candidate) could never get away with saying himself. Kind of like a ventriloquist and his dummy, thus bringing a bit of intrigue and drama to the story.

The journey unfolds whimsically in two parts: Part One: "ONE HELL OF A CHALLENGE: An Absurd Conversation." Part Two: "HOW TO NEVER EVER LOSE AGAIN: 7 Not-So-Absurd Hell-Beating Actions for Developing a Winning-While-Losing Mindset."

The first part documents 'how and why' it will be impossible to lose the presidential race. In the second part, the reader will also discover how to win while losing within his/her competitive field of choice. "To hell with losing!' his/her battle cry. And the campaign slogan accentuates the books subtheme, one that is especially relevant today: MUST! "Make US (United States) Truthful (Trustworthy).

Father of Lies: "Heh-heh! Noland, this is going to be fun, insanely absurd and embarrassing. Dear reader, you are in for one hell of a read (please note the absence of the adjective 'good' before the word 'read'). But be forewarned. It's all fake news. Just like the failing N.Y. Times."

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