Cheryl Cordeiro has a PhD in general linguistics from the University of Gothenburg, Sweden. She is currently Principal Investigator and Project Manager in the Flexit research program funded by the Bank of Sweden Tercentenary Foundation (Riksbankens Jubileumsfond, RJ). She worked as a Research Scientist at the User Experience and Industrial Design Group at ABB AB Corporate Research in Västerås, Sweden. She is currently a faculty member at the Centre for International Business Studies (CIBS), School of Business, Economics and Law at the University of Gothenburg. She has a Master of Science in Information Studies (2001) from the Nanyang Technological University (NTU) of Singapore, and a Master of Arts in the English Language (2000) from the National University of Singapore (NUS). In 1999, she was Singapore’s national representative to the international Miss Universe pageant held in Trinidad & Tobago. Her CV can be found on her webpage at www.cherylmariecordeiro.com.