"Our most important national resource is the creative capacity of our people." — J.P. Guilford

And creative capacity is nowhere more important than in our governments and their agencies, as it is these institutions that shape our societies. Yet you hardly hear the word creativity used within their walls.

Until now.

Creativity has been shunned in the public sector due to a malicious myth: that it's incompatible with the logic, reliability, and professionalism that government work demands. This book is here to bust that myth. It proves creativity is the essential capability driving every public sector goal—and that we will not meet the challenges of our time without it.

Creativity: The Energy Powering All Public Service Change shows that creativity isn't an artistic luxury—it's the fundamental energy driving innovation, productivity, resilience, collaboration, and problem-solving—all imperatives for prosperity and stated public sector ambitions.

Moreover, it shows that the creativity of leaders like you matters most. The good news? You already have it. Every day your decisions build the conditions where others can develop their creative potential—making your understanding of creativity vital to delivering value.

Drawing on decades of research and lived experience, this book provides a clear definition of creativity, compelling evidence of its essential role in the public sector, and a practical framework—the Creative Energy Equation (C=EMC²)—to assess and amplify creativity for yourself, your colleagues, and the communities counting on you to deliver the future they deserve.

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