It's Not Only About The Look

See more by François Attadédji

Available at Select Retailers

About the author

François Attadédji

François Attadédji was born in Benin, a French-speaking country in west Africa. He came to the United States in late 1999. He graduated from Purdue University in 2005 with Information Technology Degree. Francois loves spending time with his family, reading books, and playing in-door and out-door soccer. He has been around the women’s hair market for over ten years. In fact, his wife Sonia has owned Sonia Hair Braiding and Beauty Shop since 2008. Sonia does all kinds of hair. Her customers range from five-year old to folks over sixty-five and include women from a variety of ethnicities and, therefore, a variety of hair types. François has been listening to Sonia's customers and employees conversating about hair for a decade now. The conversations range from: “Can you do this type of hair?” “I would like to use this wig.” “Do you have this color?” “I’ve never had a chance to wear my natural hair as I have a disease.” “I need my hair to look like the woman’s in this picture for my party next Saturday.” This exposure on hair pushed François to conduct a study on hair styles, more specifically, why women decide to wear wigs, extensions, and weaves. His research proves that hair is impacted by culture, health, the work place, demographics, social media, and the fast-paced world we are living in. Even though it's been many years since he left his home country of Benin, François loves and embraces American culture through working, cooking and networking. "It's Not Only About The Look: WOMEN’S LOVE OF HAIR MAY NEVER BE FULLY UNDERSTOOD" was his second book.