"Everything in this book forms a great reference for those who aspire to succeed in their enterprise and to gain a full understanding of how to develop a small business gradually and effectively while building upon their own skills."

Lalani Jay is an entrepreneur in London, UK, and she is a Master of Business Administration (MBA) graduate from the University of Greenwich-London. Lalani's aim has always been to share her knowledge and experience in business with budding entrepreneurs and those who are dreaming of setting up their own business. This book has been put together using carefully sourced research material, essential tips, step-by-step guidance, core business concepts and common business practices, which will prove to be invaluable for anyone starting out.

The 10 educational chapters deliver powerful business principles and the carefully drawn pictures and diagrams, linked to the significant areas of business to which entrepreneurs must pay particular attention, are a special feature of the book.

• Is Self-Employment Right for You?

• A Guide to Writing a Business Plan

• Starting–Up 

• Running Your Business

• Managing Cash Flow

• Getting Ready for Marketing

• Advertising Your Business

• Getting Your Business on the Web

• Sales Techniques

• Using the Latest Technology in Your Business

NOW is the time to take the plunge and prepare for your start-up emotionally and financially… GOOD LUCK!

"I hope this book will empower you to tackle matters head on, as the road map with a clear destination and route to success is drawn for you to follow."