Need to raise money for a great cause? You need this book!

Humans have an 8-second attention span and generally only skim whatever you send them. And yet, nonprofits rely on written communication to raise awareness, recruit new donors, secure grants, and achieve fundraising goals.
In “Raise More Money Through Better Messaging” you will learn how to incorporate simple but effective persuasive writing techniques professional writers use to reach your goals without spending additional time, effort, or money. And you’ll be in a better position to achieve greater results.

You will learn powerful ways to…

Catch and hold a reader’s attention.
Persuade readers to care more about the work you do.
Motivate them to act.

What nonprofit professionals say about this book:
“This book is simply excellent. It's a lot to take in, but all the examples are so practical and compelling. This is going to be a gamechanger for fundraising professionals.” —Lauren Childers, Major Gifts Officer

“I think this book will be a great help. It's easy to digest and has good examples. I see so many EDs of small orgs struggling with messaging. This will be a good tutorial.” —Liz Swanson, Adrent Consulting.

“I really love the book.” —Dawn Jeffries, Ph.D., CEO, Girls Light Our Way

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