Most of the time when someone starts a membership site, they are thinking about the holy grail of online income which is – recurring passive income.

Everyone wants to have this kind of income, right? It's like collecting rent every single month without needing to collect it yourself!

But this is not the case with most people's membership sites.

Even though people believe in the theory of passive, recurring income, they often do not develop enough momentum to create a membership site that is profitable.

Many of them start a membership site, only to have the members drop out after 2-3 months.

They spent so much effort on getting these monthly subscribers, only to fall flat on their profits because the members just do not continue on anymore!

But it doesn't just stop there, the horrors of a 'failed' membership site can keeps on coming.

As of attrition isn't bad enough already, you still have to keep on producing more and more content!

Some of your existing members will be dropping out while the others will continue to expect content from you.

This is like having to upkeep a dwindling business and your morale will start dropping – this is not the kind of dream business you should be having!

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