Vaishali Easwaran is a marketer, writer, and creative strategist who believes brands should make people feel, not just click. Her work explores the intersection of culture, empathy, and storytelling. Forever Fans is her debut book, inspired by her travels across Japan and her fascination with emotional design and human connection.

Known for her romantic fiction, Forever Fans: How Japan Made Play a Way of Life marks her non-fiction debut, a deeply personal exploration of how emotion, design, and storytelling shape connection in both culture and marketing.