M. Eweed has survived more corporate meetings than a conference-room whiteboard—and has the therapy bills to prove it. He devoted two decades to the world's most prestigious corporations—Johnson & Johnson, Nestlé, Pfizer, Abbott, Wyeth, and Lundbeck. Twenty years navigating Fortune 500 organizations where decisions were supposedly the product of meticulous analysis and strategic foresight.

He's witnessed highly educated adults in thousand-dollar suits spend literal hours passionately debating whether something is "best-in-class" or "industry-leading" (spoiler: it's neither), arguing over "customer-focused" versus "customer-centric, and crafting verbally exquisite corporate jargons that—when brutally translated into normal human language—basically means "We have absolutely no idea what we're doing, but this jargon makes us sound like we attended business school."

After twenty years watching brilliant strategies lose spectacularly to objectively worse ideas at every organizational level (it wasn't luck, it wasn't the market, it wasn't timing—keep guessing), he realized the winners weren't smarter, better educated, or more strategic—they just stopped worshipping at the altar of corporate logic, while everyone else was still building pivot tables.

Today, having escaped those soul-crushing, hostage-level meetings., He founded and runs three companies between London and Dubai—where decisions happen in days, not quarters, and results matter more than the life long reports. Trusted to deliver results over décor

Eweed's principles have served decision makers from Swiss pharmaceutical executives (who pretended not to have emotions), English corporate leads (who are absolutely certain they don't have emotions), to his wife (who definitely does have them and isn't afraid to show it).

His principles work because they're not his principles—they're just how humans are wired. He didn't invent them. He just stopped pretending jargons mattered and started using what actually works. Turns out, reality doesn't care about your Business degree.