In this witty self-help guide, a cranky stand-up comic shares his unfiltered, no-nonsense strategy for finding joy—and how you can tune into what really brings you happiness.

Do the people around you seem happier? More fulfilled? Is something sucking the "happy" right out of your life?

Hate to break it to you, but happiness isn't something that just shows up. It's not as simple as wanting to be joyful; you need a path—a strategy—to get there, stay there… and find your way back when life gets 'muddy.'

I'm Mike Lukas, a veteran stand-up comedian who's brought moments of joy to thousands of people. For the last twenty years, I've been studying joy and happiness, and how to find more of it in my own crank-filled life.

The result? The "My Effin' Joy Strategy."

It's a simple 5-step strategy based on philosophical principles and universal laws. It's designed to help you tune your metaphysical radio to the joy station, so the universe works with you, not against you.

Using stories and real-life examples, I'll walk you through:

Understanding cause and effect.

The difference between reacting and responding.

The secret to living a joy-filled life.

How to shift from 'not-joy' back to joy throughout the day (without pretending to be positive).

How to implement your own Joy Strategy.

Learn to tap into whatever brings you joy—guilt-free.

Finding your 'Joy buttons' and using 'Joy declarations.'

Operation Shape-Up: Identifying and eliminating negativity triggers.

Why the things you think you "should" do are often exactly what you shouldn't.

A bonus 30-day challenge, with my support if you need it.

Imagine feeling empowered to prioritize your joy every day...

That's the goal of the "My Effin' Joy Strategy"—to help you assess your mindset, increase emotional awareness, and bring more joy, more often, into your life.

Are you ready to shift your mindset and maximize your daily joy?

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