Millions of people use YouTube every day. Why not post a video there promoting your products or ideas? This book explains how to make a YouTube video an active marketing tool. It is not just a description and a guide, but a step-by-step guide: from developing a strategy for a company's presence on YouTube, creating, editing and posting videos, tracking their effectiveness to managing sales resulting from views. Maximum efficiency with minimum cost!

I wrote this book to help you learn how to use YouTube in your online marketing arsenal. Based on the number of interviews I have and the number of questions I have been asked, this topic is the focus of many organizations, both large and small. In this book, i will try to answer almost all of these questions. You will learn how you can use YouTube for online marketing of your company, brand, product, service; what type of videos you will need to create; how to create them; how they should be promoted on YouTube and how to make money on it. It's simple enough for any business to do. You will learn how to promote your videos on the site YouTube, embed popup notes and annotations tions, add clickable layers on top of the video and create customized channels for brands. Also, i'll cover how to use YouTube for B2B marketing is always a hot topic.

Please note that the information in this book is both strategic and technical. This means that you will find both general marketing tips and specific technical instructions; You will learn how to use YouTube as a marketing tool and how to create, host and manage YouTube videos. If you do it right, YouTube will become an important part of your marketing mix and drive a lot of traffic (and sales) to your site.

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