End Boring: A Tactical Approach to Public Speaking and Communication

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Flex your public speaking muscles with this practical crusade to end boring presentations!

You've sat through countless boring presentations, struggling to stay awake as speakers drone on about quarterly reports or product updates. You've tried to improve your own speaking skills, but the typical advice feels useless. "Connect with your audience," they say. But how? The truth is, most public speaking books are full of fluff and self-help nonsense that don't apply to your everyday communication needs.

Ivan Wanis Ruiz's End Boring is the antidote to ineffective communication advice. Drawing from neuroscience, poker analysis, police interrogation techniques, viral social media videos, and even professional wrestling, Ivan delivers a tactical guide he's used to teach over a half million people around the world to become better communicators and leaders. This isn't about finding your passion or facing your fears—it's about practical, physical tactics you can start using immediately. Built using case studies from business, teaching, corporate sales, fitness classes, nursing, and more, End Boring gives you real exercises to create muscle memory in how you speak, look, and present while speaking. Forget cookie-cutter rules—this book gives you a utility belt of tools to command any room, whether in person or virtually.

Whether you're giving a sales pitch or leading a team meeting, you'll learn:

  • The Belly Button Rule that instantly boosts your confidence.
  • Why traditional eye contact advice is wrong—and what to do instead.
  • The sneaky Liar's Parallel that's killing your credibility (and how to fix it).
  • When most people only remember 2% of presentations, structure sentences to make your message unforgettable.
  • Virtual presentation hacks that'll make you a Zoom superstar.


Ready to work out your communication skills? Becoming a great speaker isn't a natural talent—you can learn to be an influential speaker through physical practice, repetition, and focusing on what matters most to the audience. End Boring is your road map to becoming the speaker everyone wants to listen to. Don't just read about effective communication—learn how to do it. Join the mission to end boring!

Other books by Ivan Wanis Ruiz

About the author

Ivan Wanis Ruiz

Ivan Wanis Ruiz is a communication maverick, international speaker, and the mastermind behind End Boring: A Tactical Approach to Public Speaking and Communication. With over 15 years of experience, Ivan is the founder of Public Speaking Lab and he’s on a mission to revolutionize communication-skills training. Blending insights from neuroscience, stand-up comedy, police interrogation techniques, and even professional wrestling, Ivan has empowered over a half million people worldwide to become captivating speakers.

From commanding stadiums of 50,000 as the official emcee for FIFA, the Olympics, and the Invictus Games to transforming corporate boardrooms and university lecture halls, Ivan’s expertise spans diverse settings. He’s a top-rated instructor on both Coursera and Udemy, where his courses on public speaking, communication, and virtual engagement have garnered a massive following. Ivan’s innovative approach, honed through research into areas like busking and game shows, turns traditional training on its head. He focuses on practical, physical tactics that participants can immediately apply. His client list reads like a who’s who of industries, from mortgage brokers and architects to Fortune 500 companies. As a sought-after corporate trainer and conference breakout session leader, Ivan teaches active listening, interpersonal skills, and presentation techniques across manufacturing, real estate, education, and transportation sectors.

Public Speaking Lab, Ivan’s brainchild, is an international training and consulting institute that’s reshaping communication education. The “lab” in its name isn’t just clever branding—it’s a philosophy. Ivan believes that direct application fosters deeper understanding and confidence in communication skills. Each session is a highly interactive experiment where participants learn, test, and immediately apply new tactics in small groups. This unique approach encourages risk-taking in a safe environment, much like a scientific laboratory. The company’s innovative methodology has garnered praise and delivered influential results for over a decade. Whether it’s public speaking, virtual engagement, pitching, selling, or networking, Public Speaking Lab’s curriculum is designed to unleash individuals’ full speaking potential through practical, hands-on experience.

Ivan’s journey began with the Ministry of Attorney General in British Columbia, where he received his initial training in facilitation. He’s now a Distinguished Toastmaster, a certified Dale Carnegie trainer, and a guest lecturer at prestigious institutions including the University of British Columbia, Georgia Tech, Texas Tech, Imperial College of London, and the University of Sydney. His work extends to MBA programs, postdoctoral students, and graduate students, focusing on networking and advanced presentation skills. Ivan’s acting background, developed at Second City, has landed him roles in Hollywood productions like Rise of the Planet of the Apes and TV shows such as Reacher and Supernatural. His first book, They Don’t Have to Be Naked!™ A New Approach to Public Speaking, set the stage for End Boring, now in its second edition.

When he’s not transforming nervous speakers into confident communicators, you might find Ivan as an emcee at large festivals, like Salsa on St. Clair and Boots and Hearts, or tearing up the dance floor himself. For over 15 years, he’s been a professional salsa instructor and performer, proving that rhythm isn’t just for music—it’s essential for powerful communication too. Ivan’s eclectic background, from facilitating youth workshops on racism to competing in international business case competitions, fuels his passion for diverse, engaging communication. Ready to end boring in your life? Connect with Ivan at publicspeakinglab.com or on social media @PublicSpeakingLab and join the communication revolution!