From the author of Let's Get Digital and Let's Get Visible, this book will change how you think about marketing. Strangers to Superfans puts you in the shoes of your Ideal Readers, and forces you to view your marketing from their perspective. *Learn the five stages in The Reader Journey. *Identify where your blockages are and how to fix them. *Optimize each stage to increase conversion. *Boost sales by making the process more frictionless. *Build an army of passionate readers who do the selling for you. It's not enough to know who your Ideal Readers are, you also need to imagine how they feel when a recommendation email arrives containing your cover. You must figure out why they hesitated before clicking the Buy button. And it's crucial to determine why they liked your book enough to finish it... but not sufficiently to recommend it to their friends. The Reader Journey is a new marketing paradigm that maps out the journey your Ideal Readers take in their transformation from strangers to superfans. Praise for STRANGERS TO SUPERFANS: "Incredible! A must-read for serious indie authors." -- Sarra Cannon, bestselling author of The Shadow Demons Saga. "David Gaughran is an idiot. People are charging thousands for courses that don't come close to the value the savvy author will get from this book. I can't explain how a man with his incredible level of business acumen isn't charging more, I can only assume he did something terrible in a past life and he's now trying to atone for it." -- Caimh McDonnell, bestselling author of A Man With One of Those Faces. TABLE OF CONTENTS PART I: A NEW PARADIGM--THE READER JOURNEY 1: The New Marketing 2: Defining Your Ideal Reader 3: The Importance of Granular Targeting 4: Buyer Personas & The Stages of Selling PART II: READER ROADBLOCKS 5: The Discoverability Myth 6: Visibility Chokepoints 7: Consideration Distraction 8: Purchase Pains 9: Advocacy Issues PART III: OPTIMIZING THE READER JOURNEY 10: The Escalating Challenge of Conversion 11: Getting Discovered 12: Increasing Visibility 13: Browsers to Buyers: How To Make A Product Page Convert 14: DNF to OMG 15: Handing Out Megaphones PART IV: THE FAILURE MATRIX 16: Locating Failure Points 17: Discovery Fail 18: Visibility Fail 19: Consideration Fail 20: Purchase Fail 21: Advocacy Fail PART V: SOLVE IN REVERSE 22: Why We Work Backwards 23: The Product 24: The Presentation 25: The Promotion 26: The Superfan Factory