Product development teams today face an increasingly complex set of ethical problems. How do we protect user privacy? With whom should we partner? Who do we welcome into our online communities? How do we ensure online fairness? How do we keep our users safe?

Too often, the first time we consider questions like these is after a complaint in the market--a painful and expensive starting point. At that point, all we can do is react.

Instead, it's possible to take a pro-active approach, baking an ethical framework into our product development process.

This book is a how-to guide that shows product leaders how to construct and apply a product code of ethics, to roll out the best possible solution, stay above the legal low bar and work with their extended team, including their customers, to raise and meet a higher bar.

Written by Pavani Reddy, a product leader focused on developing ethical, effective solutions in education and information. Currently the head of product management and user experience at EAB, Pavani is known for cultivating high-performing, creative and ethical teams. She holds an MBA and a law degree from the University of Virginia and a degree in Economics from Brown University.

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