The web today is composed of trillions of links: links between websites, links within social media venues like Facebook and Twitter, and even links in email inboxes. Who links to a site and how they link to it is one of the most important factors that search engines rely on when ranking results. But how do marketers control this?

Sharing little- known techniques for link building cia social media platforms, blogs, partnerships, public relations, articles, and more. It teaches marketers which link- building technniques will maximize the quality inks that point to their site, allowing to char both search engines and customers and which methods to avoid.

This one- of- a- kind guide details a variety of link building tools,tactics, and techniques illustrated by case studies, expert interviews, and resources. It leaves no opportunity unexplored, and no link- building questions unanswered.

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