If you're a marketer and you don't use Pinterest then you're missing out on one of the biggest, most flexible / powerful platforms out there. Pinterest may not be as big as Facebook in terms of net users, but it's not as far as you think. Apart from that, it has lots of unique features which provide great opportunities for smart traders.

The main problem brands on Pinterest seem to have is not seeing how to get them to contact them. Pinterest is highly visual and creative and consists of images that people hang on their "boards" and that others can comment on or "reattach" to. In this way, it is clearly suitable for businesses that have an artistic, modern, stylish, or visual side. But how can this be of benefit to companies selling life insurance? Or for bloggers who promote a "work online" lifestyle?

And when you look at Facebook and Twitter as much bigger, does that matter?

Well, the first thing you need to think about is the idea that Pinterest isn't that big. In fact, Pinterest currently has 100 million users, which is huge - and some of the market you can't ignore. It is also interesting that 85% of these 100 million users are women. It's unique to any social network and is a great way for you to reach a female audience - something many blogs and brands can do a little more effectively. 42% of all older women in the US use Pinterest, which is huge - and 13% of men actually, which is still very important.

While Pinterest has a large number of users, Pinterest also has the advantage of being a platform that visitors can enjoy without registering. This means your potential reach is actually much wider than you might initially think.

Pinterest is also one of the fastest growing platforms and it is hoped to gain more

47.5 million users in 2015

So you have to be on Pinterest, and that's especially true if you find that there are many ways to succeed on the platform, even if your niche isn't very creative or visual. In this book, we'll look at some of the more creative and ingenious approaches you can take to marketing on Pinterest, and see how many other brands have taken over the web.

Even better, Pinterest is actually one of the easiest social networks to manage and maintain. The amount of time and money you will invest here is small and especially when compared to the amount you will be earning. This is a very high return on investment and needs your attention!

With that in mind, this book will be a comprehensive guide to mastering Pinterest. Ultimately, you'll know everything you need to know to listen and build a large audience. Plus, we'll take a look at some state-of-the-art strategies and techniques that can help you take a step forward and accelerate your growth path. You are armed with unmatched knowledge of the platform and ready to become a real force to comply with the platform.

In particular, you will learn:

• How Pinterest works and how it differs from other platforms

• How to get started with your own Pinterest board

• How the best brands on Pinterest use this platform

• How to save time with plugins and other tools

• How to market your Pinterest boards through other forms of social media, email and more

• How to create amazing content that will succeed on Pinterest

• Growth hacking technique to attract more users, faster

• What to expect from Pinterest

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