This book is the best tool for any business professional to create a positive service culture because it includes solid tactics, strategies and, perhaps most importantly, sensitivities that we've experienced and witnessed in service excellent companies which means to you, dear reader, increased peace of mind, productivity and many of the other seductive goals of life and business.

It bears pointing out that this book does not intend to prescribe a ready remedy for the challenges of any particular business. The Psyched On Service Mentality is not a rigid platform of ideas, but a flexible program for understanding your business from a different view, a marketing point of view among others. It gives you the tools to understand and diagnose the difficulties that come about in the regular course of business.

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