John Kaufman, a top producing sales producer and sales coach, shares the secrets he has learned over a 30 year career spanning insurance, real estate, car sales, business to business services, software consulting and staffing.  He also shares the invaluable knowledge he learned over a decade of being one of the top sales recruiters in the United States interviewing upwards of 1,000 top rainmakers in the country every year, each producing $1 - $100 million in annual production in Enterprise B2B and B2C sales. He breaks down not just the techniques, but the sales psychology and strategy that separate the top dogs from the rest of the pack in an easy to read and understand step-by-step guide to dominating sales no matter what industry you are in.