Music Is My Business: The Ultimate Startup Guide to the Music Industry

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About the author

Wally Lockard III

Wally Lockard III, J.D., a renowned figure from Chicago, boasts over two decades of influence in the entertainment industry. With expertise spanning music, management, television, and media, he's made a lasting impact on urban culture.

A standout achievement is his stewardship of Urban Grind TV (UGTV), a revered Hip-Hop show running for 15 years and 28 seasons on Comcast Cable 25 in Chicago. As its Executive Producer, he's lauded for his visionary leadership, earning the show 26 awards.

Apart from UGTV, Wally has guided music artists to chart success, with placements on the iTunes Top 10 and Billboard Charts, reaching as high as #19. His dedication to showcasing emerging talent and expanding creative boundaries is evident across ventures like Urban Grind Radio, UGTV Music Distro, UGTV Latino, and UGTV Models.

Under Urban Grind Management, Wally leverages his expertise to guide talent and drive innovation. His commitment to education and mentorship is evident through involvement in organizations like the Chicago Music Awards and the Recording Academy. He also contributes to the Triton College Alumni Association.

As Vice President of Operations for Kingz Kounty Media Group in Brooklyn, NY, Wally continues to shape the industry. His military service and induction into the Hip-Hop Heritage Foundation Hall of Fame further highlight his impact.

For updates from Wally Lockard III and Urban Grind Management, visit UrbanGrindTV.com or follow @UrbanGrindTV on social media.