Intro to Social Media Marketing for Businesses, Nonprofits, and Brands - Second Edition

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Available at Select Retailers

This updated and expanded second edition is the ultimate how-to guide for social media marketing beginners (or those who want to brush up on the basics), all in an easy-to-read format. This guide offers strategies and examples for small businesses, nonprofits, and brands to utilize that can help reach a target audience, gain more exposure, raise awareness, and create a thriving online community, no matter how large or small your staff or budget.

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About the author

Melissa Esposito

Melissa Esposito is a skilled, strategic communications and marketing professional with experience in both business and nonprofit industries. Over the past decade, she has honed her skills in crafting compelling content, learning the intricacies of branding, and developing successful strategies that have helped several organizations target new audiences, gain media attention, increase social media engagement, and more. In addition to PR and other marketing communications, she has experience in media and publishing as a former editor and published journalist. In her spare time, Melissa enjoys writing, attending concerts, cooking for friends, and working out. She resides in New York's beautiful Hudson Valley.