The world ended on Tuesday. By Wednesday Dale had a brand strategy.

When an unexplained electromagnetic pulse wipes out modern civilisation’s systems, a group of marketing executives on a corporate retreat find themselves among the last organised survivors. Their charismatic leader, Dale, transforms the ruins of a shopping mall into a new society: complete with slogans, loyalty schemes, and mandatory positivity.
As “The New Tomorrow” spreads, the sardonic narrator begins to suspect that the apocalypse hasn’t destroyed the old systems at all; it’s simply rebranded them.
Blending the absurd humour of The Office with the moral chill of 1984 and Black Mirror, Brand new Tomorrow explores what happens when belief, bureaucracy, and branding become indistinguishable.

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