A game-changing approach to marketing by an experienced author, speaker, and businessman Joseph B. Rivera.

Joseph B. Rivera has first-hand experience in the business. He has learned everything through hard work and perseverance and has inspired quite a lot of entrepreneurs, businessmen, executives, employees, and business students to challenge themselves in this modern era of commerce.

For the first time, Joseph B. Rivera offers his years of experience and wisdom in this one compact, very accessible and enduring masterpiece. MARKETING ANALYTICS: CREATING CUSTOMER-CENTRIC CULTURE helps you to create a transformative culture toward excellence in your business.

Whether you are an executive, businessman, business owner, investor, marketer, trainer, speaker or a student of marketing, you will be proud of what you will learn. When applied right, you will change the way products and services are designed, created and offered to the world.

This book teaches you how to meaningfully connect emotionally and practically to your consumers. Remember, it is not just all about the money. Here, Joseph has put together his passion, insights, observation, and experience to mentor you:

How to understand the needs of the market.

How to position your business.

How to overcome competition.

How to revolutionize your business.

Learn the art or marketing analytics, and be a game-changer.

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