If other sales books focus on resolving client objections or presentation abilities, Reading The Customer provides insight into how to persuade customers when you meet them in person. The author, in particular, includes various forms that may be used to "aggregate" consumers.

• Read this book if you don't understand why your sales are failing.

• This is a book worth reading if you want to learn how to interact more successfully with your consumers' psychological patterns.

• This is a must-read if you have a propensity to be "loyal" to a sort of offer that does not always deliver what you desire.

• If you're a sales coach, you should read this.

• This is a must-read if you require a salesperson training guidebook for your organization.

• This is the book to read if you want to develop your communication skills so you can deal with a variety of consumers. This is the book for everyone who works in sales, from clerks to sales professionals, sales managers to sales trainers.

Best wishes.

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