Breaking the Algorithm: How to Go Viral, Stay Visible, and Thrive in the Age of Attention

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About the author

Rowan Blake

Rowan Blake is a writer, strategist, and quiet rebel in the world of digital culture. With a background in media, design, and systems thinking, Rowan explores how modern creators can navigate visibility without losing their voice. Their work focuses on the intersection of technology and humanity—how algorithms shape behavior, how attention is captured and spent, and what it takes to stay grounded in a landscape that rarely stops moving.

Rowan writes for creators, entrepreneurs, and curious minds who care less about chasing trends and more about building something real. With a style that's reflective, sharp, and deeply personal, Rowan's books and essays help readers rethink the cost of constant optimization—and imagine more sustainable, meaningful ways to create and connect.

Outside of writing, Rowan consults for values-driven startups, reads everything from neuroscience to speculative fiction, and occasionally disappears offline to recalibrate.

Notable Work:
🟢 The Book On Breaking the Algorithm
🟢 Essays on attention, authorship, and platform culture